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Behavioral Economics

The Psychological Weight of Credit Card Debt and How to Cope Successfully

Money doesn’t just pay bills, it also shapes emotions, identity, and relationships. When that money turns into debt, it doesn’t only affect a bank statement; it creeps into self-esteem, mental focus, …

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Planning Fallacy: Why Do 5 Minutes Turn Into Half an Hour?

It's happened to us all: we promise it'll only take 5 minutes, but then, as if by magic, the clock seems to speed up, and suddenly half an hour has passed. It happens all the time: when we're …

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The endowment effect… Or why prices are so high?

Anyone who has tried to sell a car or a house will know that the owner and the buyer rarely see the price from the same perspective. Both want the best price, but that means their interests are at …

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Menger’s imputation theory: Why do we value what we lose – and not what we have?

Imagine you're sitting in the office and there's a glass of water on your desk. It's a normal glass of water. Your everyday glass. So if someone asked you how much you'd pay for that glass of water, …

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The Cost of Meaning: Unpacking the Difference Between Price and Value

Adults like numbers. When you tell them about a new friend, they never ask about the essentials. It never occurs to them to ask: "What's the tone of his voice? What games does he like best? Does he …

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Choose a job you love – and you will continue working for the rest of your life

“Choose a job you love, and you will never have to work a day in your life,” goes a popular adage under which many of the younger generations have grown up. The message is certainly inspiring. Who …

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Sunk costs fallacy: How does it lead us to failure?

Within the framework of economics and decision making, sunk costs are all those past costs that a company or person incurred and that cannot be recovered. This type of costs is often compared with …

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