• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Psychology Spot

All About Psychology

  • About
  • Psychology Topics
  • Advertising
Home » Curiosities » The perfect apology: Three ingredients we can’t miss

The perfect apology: Three ingredients we can’t miss

Share on Facebook Share on X (Twitter) Share on LinkedIn Share on Email Share on Reddit Share on WhatsApp Share on Telegram

Updated: 24/01/2024 por Jennifer Delgado | Published: 07/06/2016

how to apologize

We all make mistakes, is part of life and learning. But when our mistakes harm others we must try to repair the damage caused, or at least minimize the consequences. Then it comes into play the apology. In fact, apologizing on time can avoid greater problems, or at least can serve to indicate to the person that we’re really sorry for what we did.

However, circumstantial excuses are useless, but are widely used in today’s society. Because the apology be truly effective must come from a sincere repentance. Unfortunately, this kind of apology is less common.

A society where excuses are automated

As children we were taught, or rather forced, to apologize for all our mistakes. If something were wrong our parents asked us to immediately apologize. Thus, it often happened that we apologized without knowing what we went wrong.

As children we apologized just because our parents “forced” us to do so, without explaining where we went wrong. Therefore, it was an empty apology in which there wasn’t a sincere repentance, because we did not recognize the mistake. As a result, apologizing becomes an automatic mechanism.

So far many have come to a point where, without knowing why, they continually apologize. Since childhood they have learned to recognize the signs of disgust in others, very subtle gestures that denote discomfort and to which they react automatically apologizing, without assuming the responsibility and without even being aware of the extent of what they have done.

Perhaps the phrase that best describes this situation is: “I’m sorry if anything I said or did hurt you”. But this phrase only denotes that we are still behaving like children.

SEE ALSO  Deliberate Ignorance: Science explains why we choose to turn a blind eye

In fact, it would be more useful to ask: “Did something I’ve said or done bother you?”

This way we could figure out where we went wrong, in order to avoid such behavior in the future and, ultimately, if we deem it appropriate, to offer authentic apology to show our sincere repentance.

Excuses are not as effective as we think

A study by psychologists at the London Business School has shown that apologies are not as effective as we think. These researchers have organized a game in which each participant were offered ten euro and later asked to work in pairs. If the person decided to give money to his partner these would be tripled, so the partners could decide how much Money give back. However, it was all arranged in such a way that the partners would give back only 5 Euros so that the person felt robbed.

Later, half participants were offered an apology while the other half was only asked to imagine receiving an apology. So far each person had to evaluate how had been effective the apology, both those real and the imaginary ones. Interestingly, those who imagined the apology gave a score of 5.3 points while those who received the real apology offered just 3.5 points.

A simple experiment confirmed that we tend to overestimate the value of apologies. This does not mean that excuses are ineffective, but we must be aware that in a society where excuses are automatic they represent only the first step in obtaining forgiveness. In fact, if the excuses are really honest you can restore dignity to the victim and save the transgressor.

But most people are better at inventing excuses or deny the mistake rather than apologize and take responsibility. Therefore, it is not surprising that psychological studies indicate that some apology may irritate people.

SEE ALSO  Why words get stuck on the tip of the tongue: How to fix it?

How to apologize effectively?

Khalil Gibran said: “a man must be big enough to admit his mistakes, smart enough to take advantage of them and strong enough to correct them”.

A recent study conducted at the Ohio State University has revealed that the Lebanese poet was right. The key ingredients of effective apologies are as follows:

– Express regret

– Explain what went wrong

– Recognize responsibility

– Declare repentance

– Offer to repair the damage

– Ask to forget

Among these are three fundamental factors, the most important is the recognition of responsibility. Basically it means recognize that we were wrong. Of course, to do this we must first be aware of what we have done wrong, that’s why generic apologies are useless.

The second most important factor is to try to repair the damage done, because this way the person understands that we are really willing to do something to correct our mistake. This is a declaration of good will.

The third is the expression of repentance, which is understood as a confirmation that we felt really bad. And is the most difficult detail to pretend because not only includes our words and actions, but also our facial expressions and posture, which must indicate that we’re really sorry.

Sources:

Lewicki, R. J. et. Al. (2016) An Exploration of the Structure of Effective Apologies. Negotiation and Conflict Management Research; 9(2): 177-196.

De Cremer, D. et. Al. (2011) How Important Is an Apology to You? Forecasting Errors in Evaluating the Value of Apologies. Psychological Science; 22(1): 45-48.

Share on Facebook Share on X (Twitter) Share on LinkedIn Share on Email Share on Reddit Share on WhatsApp Share on Telegram

Jennifer Delgado

Psychologist Jennifer Delgado

I am a psychologist (Registered at Colegio Oficial de la Psicología de Las Palmas No. P-03324) and I spent more than 20 years writing articles for scientific journals specialized in Health and Psychology. I want to help you create great experiences. Learn more about me.

Misdiagnoses: Thinking that everything is psychological can kill us – literally

16/01/2026 By Jennifer Delgado

How the Bandwagon Effect Influences Voter Behavior

15/01/2026 By Jennifer Delgado

A lack of choline in the brain triggers anxiety; How can this be fixed?

15/01/2026 By Jennifer Delgado

Primary Sidebar

Recent Posts

  • Misdiagnoses: Thinking that everything is psychological can kill us – literally
  • How the Bandwagon Effect Influences Voter Behavior
  • A lack of choline in the brain triggers anxiety; How can this be fixed?
  • Not Sure if You Need Rehab? Here’s How to Figure It Out
  • Faces that have undergone cosmetic surgery convey more negative emotions, according to a study

DON’T MISS THE LATEST POSTS

Footer

Contact

jennifer@intextos.com

Las Palmas, Spain

About

Blog of Psychology, curiosities, research and articles about personal growth and to understand how our mind works.

Follow Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

© Copyright 2014-2024 Psychology Spot · All rights reserved · Cookie Policy · Disclaimer and Privacy Policy · Advertising