Propaganda. It seems like an old-fashioned word. Typical of other times. From another generation. And yet, the propaganda has never disappeared. In …
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Marketing
The real reason we buy things we don’t need
If we compare a current home with one fifty years ago, we will discover that we accumulate all kinds of objects, many of them not only unnecessary but …
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Diderot Effect: How can we become slaves of consumerism without realizing it?
In 1765, the Russian Empress Catherine the Great knew that the philosopher Dennis Diderot urgently needed money. Since she was a patron of the arts, …
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How wine labels “mislead you” to make you feel that taste is better
We believe that taste is something that we perceive objectively, but it’s not true. Numerous studies have shown that flavor perceptions is influenced …
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10 psychological tricks used by supermarkets to make us spend more
We are very suggestible, much more than we would be willing to acknowledge. In fact, we perceive details of our surroundings that end influencing …
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Subliminal Messages: How they affect our behavior?
Subliminal messages are processed in the brain but they fail to reach conscience. About how they could affect our behaviors and decisions is still a …
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