Marketing

Why Personalized Marketing Works? From Promotional Gifts to Messages that Feel Made for You

In 1923, Claude C. Hopkins published a book that would forever change the way we understand advertising: “Scientific Advertising”. Hopkins, considered by many to be one of the fathers of modern …

Center Effect: Why we choose products in the middle?

We usually imagine that when we shop we are the ones who decide what to buy and what not to buy. However, there are many factors that influence our decision, some of which usually go unnoticed by …

5 marketing tactics to catch your attention

"Your focus determines your reality," wrote Daniel Goleman. In his book "Focus" he made reference to our most important and often underestimated cognitive capacity: attention. Attention is what allows …

Neither pink is for girls nor blue for boys, toys have no gender

Gender roles begin to form at a very early age, from when we choose pink for girls and blue for boys, or from when we buy dolls for girls and trucks or guns for boys. However, a research conducted at …

Black Friday even in the soup, the consumerism that traps us

Black Friday appears even in the soup. Ever since the American consumer tradition crossed the Atlantic, shopping has become an imperative. And every year it becomes more aggressive. Discounts extend …

Primacy Effect: being influenced by the first thing you see or hear

In Mathematics it is often said that the order of the factors does not alter the product. However, in psychology, the slightest change can have unimaginable repercussions, giving rise to phenomena …

Propaganda today: how has it been transformed to continue manipulating us?

Propaganda. It seems like an old-fashioned word. Typical of other times. From another generation. And yet, the propaganda has never disappeared. In fact, today it is more active than ever. Its main …