Marketing

5 marketing tactics to catch your attention

"Your focus determines your reality," wrote Daniel Goleman. In his book "Focus" he made reference to our most important and often underestimated cognitive capacity: attention. Attention is what allows …

Neither pink is for girls nor blue for boys, toys have no gender

Gender roles begin to form at a very early age, from when we choose pink for girls and blue for boys, or from when we buy dolls for girls and trucks or guns for boys. However, a research conducted at …

Black Friday even in the soup, the consumerism that traps us

Black Friday appears even in the soup. Ever since the American consumer tradition crossed the Atlantic, shopping has become an imperative. And every year it becomes more aggressive. Discounts extend …

Propaganda today: how has it been transformed to continue manipulating us?

Propaganda. It seems like an old-fashioned word. Typical of other times. From another generation. And yet, the propaganda has never disappeared. In fact, today it is more active than ever. Its main …

The real reason we buy things we don’t need

If we compare a current home with one fifty years ago, we will discover that we accumulate all kinds of objects, many of them not only unnecessary but completely useless. In barely half a century, our …

Diderot Effect: How can we become slaves of consumerism without realizing it?

In 1765, the Russian Empress Catherine the Great knew that the philosopher Dennis Diderot urgently needed money. Since she was a patron of the arts, sciences and philosophers of the Enlightenment, she …

How wine labels “mislead you” to make you feel that taste is better

We believe that taste is something that we perceive objectively, but it’s not true. Numerous studies have shown that flavor perceptions is influenced by many factors, most of which escape our …