In 1765, the Russian Empress Catherine the Great knew that the philosopher Dennis Diderot urgently needed money. Since she was a patron of the arts, …
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Marketing
How wine labels “mislead you” to make you feel that taste is better
We believe that taste is something that we perceive objectively, but it’s not true. Numerous studies have shown that flavor perceptions is influenced …
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10 psychological tricks used by supermarkets to make us spend more
We are very suggestible, much more than we would be willing to acknowledge. In fact, we perceive details of our surroundings that end influencing …
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Subliminal Messages: How they affect our behavior?
Subliminal messages are processed in the brain but they fail to reach conscience. About how they could affect our behaviors and decisions is still a …
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